Why SignFX thinks window graphics are an important addition to your business
See the tattoo shop shopfront above. There are two reasons behind the use of its window graphics. One is to inform customers of its products and services. Another is how it fits in with the shop sign above. In a nutshell, this example is used to drive people to the tattoo shop. They see the telephone number at the bottom, and they also associate the livery with the company’s signage.
It is bright enough to attract passing trade. Instead of noting the telephone number, potential customers could call in on-spec and ask if they can fit them in for a future appointment.
Ultimately, window graphics form part of your company’s corporate identity. This is true whether you run Tessa Coe’s greengrocers or Tesco. In a public house or wine bar, the old style smoked windows can be mimicked with contemporary logos and typefaces. This could include opaque graphics; designed to drive people to your shop, as well as prevent vandalism, or add privacy. The window graphics could be used to showcase any products sold as well as your corporate imagery.
Not only for exterior windows…
If desired, your window graphics could have a more demure, less graphics heavy look. Window films can be used to create privacy screening for private interview rooms and salons. Again, your company logo can be added.
An important addition
Internally and externally, they can keep any customer facing business in the know. We can also add A-board pavement signs to the mix. If you offer deliveries, why not add vehicle graphics to the mix? It all makes for a polished and professional look. As Oscar Wilde once said: “what’s worse than being talked about is not being talked about”. Too right he was too!
SignFX, 28 June 2017.
